Meet Truelle

Our mission is to offer the most incredible line of professional quality makeup to help take care of yourself with as little time and effort as possible. Simply put, we believe the less time you spend getting ready means more time for other things like getting on with your day or night out.

Why Truelle?

We get it, sometimes looking presentable can feel like a task. That's why we started Truelle; to help you cut through the clutter. We have done this by rounding up some of the best makeup essentials that do half the work for you so that getting ready is truly a breeze. 

Leaping Bunny Certified.

We are proud to be a Leaping Bunny certified brand. It's humbling to be part of the gold standard in cruelty-free cosmetic products across the globe, and we are grateful for this honor. As a brand, we've refused to compromise our high-standard ethics and policies on sustainable ingredients, packaging and formulation, including zero animal testing. Our customers have even more assurance about our beliefs and where our products stand.

Better for You, Better for the Environment.

As part of our efforts to help preserve this beautiful planet, we ensure all of our packaging is made from recycled and recyclable materials. In addition, 90% of our products are made in Canada to ensure the highest production standard and eliminate excess waste.

Purposeful Giving.

One of the core values of Truelle Cosmetics is to give back, in big and small ways. We are constantly looking for creative and innovative ways to do so, and our promise is to give more as we grow. We believe that if we take care of our environment and its people, the rest will follow.